CRM stands for Customer Relationship Management. It acts as an interface between the customer and the business. It covers everything from task, to responsibilities, to sales and communication, thus streamline the entire business process. CRM originated as one common platform, and it diversified later, thus leading to customization as regards various streams. Now customers tend to diversify and customize CRM according to various channels such as finance, sale and marketing, human resource .The crux of the matter is that it helps in building healthy relationship between the customer and the business. Following are few of the goals of CRM customization.
Why is CRM customization required? Implementing CRM can be an expensive affair; therefore building on CRM software for various departments in a business can prove to be complicated as well as expensive. Therefore to combat this kind of expensive it is wise to purchase one CRM package and customize it according to the need. Customization not only makes it simple and easy to understand but also works in a more understandable manner. one can present the workflow in the form of reports .there are few things which needs to be followed such as timely management of business practices and business values which makes it beneficial in the long run.
CRM customization works smoothly in the following manner
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May 2017
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